How to Organise a Book Launch

Taipei Writers Group

Taipei Writers’ Group recently launched the paperback of Taiwan Tales, along with a preview of the forthcoming Night Market, and I thought I would share some tips and advice based on our experience.

Taipei Writers Group launching Taiwan Tales and Night Market Taipei Writers Group launching Taiwan Tales and Night Market

Venue

A good venue for a book launch is:

  • Central in your city/region and easily accessible by car and public transport
  • Large enough to accommodate the expected attendance, but not too large – if your turnout is smaller than expected, the place will seem uncomfortably empty
  • Two-roomed if possible. People need a place to step out of the hubbub, and a separate room for drinks and snacks helps keep noisy conversations separate from the main action
  • Bare-walled, so you can add your own posters and displays
  • Comfortable and well-appointed. Toilets for your guests are a must, but are there also seats, rugs, floor cushions for people who want…

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